Kaiser Permanente Pays Colorado Adults To Lose Weight And Keep It Off

Since last April, Kaiser Permanente has been offering cash to Colorado adults who lose weight and keep it off through their Weigh and Win program.  Researchers have long known that cash is a powerful incentive, and the Kaiser program utilizes that motivation factor to encourage people to lose weight and establish a healthier lifestyle.  Participants are eligible to receive quarterly checks for up to nine consecutive months after their second weigh-in at one of the Weigh and Win kiosks, as long as they continue to lose weight or keep off the weight they lost between their first and second weigh-ins.

The program is available to Colorado adults age 18 and up who have an initial BMI of at least 25.  Those with a BMI of less than 25 are eligible to win prizes by completing weekly journals, weighing-in at the kiosks quarterly, and reading emails from the Weigh and Win program, but the cash rewards are only available based on weight loss for participants who start with a BMI of at least 25.

The program sends participants daily emails or text messages with tips on healthy lifestyle, diet, and exercise in order to provide continued motivation, and participants can earn from $15 to $150 depending on the percentage of their body weight that they lose (5% = $15 and 30% = $150, with several levels in between).

You can see all the details and enroll online at the Weigh and Win website.  If one of your resolutions for 2012 involves losing weight, you might be able to get paid to do it.

About Louise Norris

Louise Norris has been writing about health insurance and healthcare reform since 2006. In addition to the Colorado Health Insurance Insider, she also writes for healthinsurance.org, medicareresources.org, Verywell, Spark by ADP, and Boost by ADP, and Gusto. Follow on twitter and facebook.

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