[…] But in terms of being a comparison-shopping website for health insurance, I’m struck by how much that sounds like the service we’ve been offering our clients for years. The exchanges will function mostly online, which was a transition we made back in 2003 when we established our website and started working with carriers to get online applications for our clients. We realized soon after getting into the health insurance industry that there is no one-size-fits-all when it comes to health insurance, and that it didn’t make sense to only represent one or two carriers. […]