In honor of Breast Cancer Awareness Month and a close friend that was recently diagnosed with breast cancer, Colorado Health Insurance Insider is sporting a pink monochrome throughout October to promote awareness. Many sites across the internet, especially within the blogosphere, have redesigned their layouts in pink to promote awareness of this disease.
Breast cancer is the most common and second-most fatal cancer among females, affecting one in nine females who reach age 90. In America, 211,000 women are diagnosed with breast cancer each year, and there are an average of 43,300 female fatalities attributed to breast cancer annually. Despite this alarming statistic, the five-year survival rate of females who have detected breast cancer early surpasses 95%.
Many Colorado companies and organizations across the country are doing their part this October to promote awareness of this fatal disease. For years, activism in this arena involved wearing a pink ribbon, distributing literature to those who inquired, or running in the Race for the Cure — which is this weekend. Thankfully, the internet has become a great front for this cause as well.
The National Breast Cancer Foundation has for many years distributed literature and pink ribbons to schools and colleges across the nation, and now maintains a website full of useful information to help educate visitors.
The Breast Cancer Site was founded by activists Tim Kunin and Greg Hesterberg and its mission is to help offer free mammograms to women in need. They accomplish this goal with the help of an advertising program, through which users click on a series of advertisements. The money raised through the pay-per-click campaign is directly donated to a foundation that makes free mammograms possible.
In possibly the widest-reaching effort this October, Matthew Oliphant has started Pink for October, an initiative that asks webmasters from far and wide to redesign their sites in pink monochrome. So far, hundreds of sites have donned the redesign in support of this cause, sometimes featuring informative blurbs to raise awareness, and at very least containing links to online informative resources.